A(n) ________ appeal is a creative strategy that elaborates on a nonproduct-related benefit or image.
A) logical
B) transformational
C) reasonable
D) informational
E) rational
Answer: B
A(n) ________ appeal is a creative strategy that elaborates on a nonproduct-related benefit or image.
A) logical
B) transformational
C) reasonable
D) informational
E) rational
Answer: B