Marketing MCQ Marketing Management Chapter 15 ______ power can be effective, but its exercise produces resentment and can lead the intermediaries to organize countervailing power.

______ power can be effective, but its exercise produces resentment and can lead the intermediaries to organize countervailing power.

Marketing Management Chapter 15

______ power can be effective, but its exercise produces resentment and can lead the intermediaries to organize countervailing power.

A) Coercive
B) Reward
C) Legitimate
D) Expert
E) Referent

Answer: A

Marketing MCQ

______ power can be effective, but its exercise produces resentment and can lead the intermediaries to organize countervailing power.

______ power can be effective, but its exercise produces resentment and can lead the intermediaries to organize countervailing power.

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