Product mix ________ refers to the number of versions offered of each product in the line. Colgate toothpaste comes in 16 varieties, ranging from Colgate Total to Colgate Kids Toothpastes.
A) length
B) depth
C) height
D) width
E) perimeter
Answer: B
Product mix ________ refers to the number of versions offered of each product in the line. Colgate toothpaste comes in 16 varieties, ranging from Colgate Total to Colgate Kids Toothpastes.
A) length
B) depth
C) height
D) width
E) perimeter
Answer: B