When a company compares the likely sales, costs, and profitability of different channel alternatives, it is using ________ criteria to evaluate its channel options.
A) selective
B) adaptive
C) economic
D) control
E) distribution
Answer: C
When a company compares the likely sales, costs, and profitability of different channel alternatives, it is using ________ criteria to evaluate its channel options.
A) selective
B) adaptive
C) economic
D) control
E) distribution
Answer: C