Chicken of the Sea brand tuna sells more than the same size Kroger brand tuna, even though the Kroger tuna costs $0.15 less per can. Chicken of the Sea has brand ________.
A) extension
B) equity
C) specialty
D) service
E) endurance
Answer: B
Chicken of the Sea brand tuna sells more than the same size Kroger brand tuna, even though the Kroger tuna costs $0.15 less per can. Chicken of the Sea has brand ________.
A) extension
B) equity
C) specialty
D) service
E) endurance
Answer: B