Consumers usually perceive higher-priced products as ________.
A) out of reach for most people
B) having high quality
C) having target-cost prices
D) having cost-based prices
E) being in the introductory stage of the product life cycle
Answer: B
Consumers usually perceive higher-priced products as ________.
A) out of reach for most people
B) having high quality
C) having target-cost prices
D) having cost-based prices
E) being in the introductory stage of the product life cycle
Answer: B