Marketing MCQ Marketing Chapter 10 General Motors prices its automobiles to achieve a 15 to 20 percent profit on its investment. This approach is called ________.

General Motors prices its automobiles to achieve a 15 to 20 percent profit on its investment. This approach is called ________.

Marketing Chapter 10

General Motors prices its automobiles to achieve a 15 to 20 percent profit on its investment. This approach is called ________.

A) value-based pricing
B) going-rate pricing
C) cost-plus pricing
D) low-price image
E) target-return pricing

Answer: E

Marketing MCQ

General Motors prices its automobiles to achieve a 15 to 20 percent profit on its investment. This approach is called ________.

General Motors prices its automobiles to achieve a 15 to 20 percent profit on its investment. This approach is called ________.

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