Lawyers, accountants, and other professionals typically price by adding a standard markup for profit. This is known as ________.
A) variable costs
B) cost-plus pricing
C) value-based pricing
D) break-even price
E) penetration pricing
Answer: B
Lawyers, accountants, and other professionals typically price by adding a standard markup for profit. This is known as ________.
A) variable costs
B) cost-plus pricing
C) value-based pricing
D) break-even price
E) penetration pricing
Answer: B