____ advertising attempts to make the experience of using a product or service richer, warmer or more exciting.
A. Informational
B. Competitive advantage
C. Transformational
D. Image
E. Rational
Answer: C
____ advertising attempts to make the experience of using a product or service richer, warmer or more exciting.
A. Informational
B. Competitive advantage
C. Transformational
D. Image
E. Rational
Answer: C