Consumers perceive Maytag appliance as dependable. Consumers have assigned a _____ to the brand.

Consumers perceive Maytag appliance as dependable. Consumers have assigned a _____ to the brand.

Consumers perceive Maytag appliance as dependable. Consumers have assigned a _____ to the brand.



A. product benefit
B. personality
C. product features
D. unique selling proposition
E. market rank


Answer: B


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