Disney is hoping to appeal to India's family-oriented middle-class consumers; the core themes include "believe in yourself, express yourself, and celebrate your family." Disney is also using cable television for its program in a number of local languages and dialects. This is an example of:
A) capitalizing on astrological beliefs of Indians.
B) a first step in introducing U.S. programs in emerging markets.
C) attracting families to theme parks in India.
D) emphasizing the role of families in emerging markets.
E) adapting to cultural differences and going native in emerging markets.
Answer: E) adapting to cultural differences and going native in emerging markets.