____ is viewed as "something that moves people, speaks to their wants or needs, and excites their interest."

____ is viewed as "something that moves people, speaks to their wants or needs, and excites their interest."

____ is viewed as "something that moves people, speaks to their wants or needs, and excites their interest."



A. Advertising appeal
B. Execution style
C. Creativity
D. Big idea
E. Needledrop


Answer: A


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