The _____ is the manner in which an advertising idea is turned into a message and presented to consumers.
A. advertising appeal
B. creative execution style
C. rational appeal
D. emotional appeal
E. big idea
Answer: B
The _____ is the manner in which an advertising idea is turned into a message and presented to consumers.
A. advertising appeal
B. creative execution style
C. rational appeal
D. emotional appeal
E. big idea
Answer: B