PepsiCo divested its restaurant divisions. A new company, YUM! Brands, is comprised of Taco Bell, Pizza Hut, and KFC. By spinning off the restaurants, PepsiCo management will be able to concentrate its attention on the beverage and snack foods industries. PepsiCo's actions illustrate the concept of:

PepsiCo divested its restaurant divisions. A new company, YUM! Brands, is comprised of Taco Bell, Pizza Hut, and KFC. By spinning off the restaurants, PepsiCo management will be able to concentrate its attention on the beverage and snack foods industries. PepsiCo's actions illustrate the concept of:



A) leverage.
B) standardized global marketing.
C) ethnocentric orientation.
D) focus.
E) myopia.


Answer: D) focus


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