The reason for using certain communications channels, such as coupons, in sales promotion is to
A. create long-term demand.
B. generate an immediate response.
C. persuade customers to remain loyal.
D. advertise a new product.
Answer: B
The reason for using certain communications channels, such as coupons, in sales promotion is to
A. create long-term demand.
B. generate an immediate response.
C. persuade customers to remain loyal.
D. advertise a new product.
Answer: B