Why are there specific guidelines for advertising to children?

Why are there specific guidelines for advertising to children?


A. Research indicated that juvenile offenders watched more advertising on television than the average child.

B. Children are impressionable, and the wrong kinds of advertising can affect their development.

C. Parents mounted a campaign against advertisers because their children demanded products they saw

advertised.

D. Children revealed, in focus groups, that while they like watching ads, it doesn't make them behave

differently.


Answer: B


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