Why might have Charles Powell have avoided using market-skimming pricing at Quills?

Why might have Charles Powell have avoided using market-skimming pricing at Quills?



A) A high price was likely to produce more market growth.
B) It was difficult for competitors to enter the market.
C) The costs of producing a larger volume of the firm's products were too high.
D) The quality and image of the products would not have likely supported the high initial price.
E) The market for the products was not highly price sensitive.


Answer: D


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