During one scene of a popular television show, an actor pours a box of brand-name cereal into a bowl and begins to eat it. What does this exemplify?

During one scene of a popular television show, an actor pours a box of brand-name cereal into a bowl and begins to eat it. What does this exemplify?


A. Brand awareness

B. Product placement

C. Brand identification

D. Product programming


Answer: B


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