Bob's Bicycle Sales and Repair is a brand new company. From a marketing standpoint, what is the FIRST thing Bob's Bicycle Sales and Repair needs to do?
A. Develop the best bicycle selection to sell.
B. Determine who in the community wants or needs a bicycle or repair service.
C. Develop relationships with the customers who come to purchase bicycles or repair services.
D. Develop a plan to sell as many bicycles as possible.
E. Advertise the company as a location in which to purchase bicycles or repair services.
Answer: B