What is the ultimate aim of customer relationship management?
A. Establish brand equity.
B. Produce high customer equity.
C. Maintain high customer loyalty.
D. Produce high customer profitability.
E. Increase share of customer.
Answer: B
What is the ultimate aim of customer relationship management?
A. Establish brand equity.
B. Produce high customer equity.
C. Maintain high customer loyalty.
D. Produce high customer profitability.
E. Increase share of customer.
Answer: B