For consumer products, qualitative research is especially well suited to accomplish all of the following tasks except:

For consumer products, qualitative research is especially well suited to accomplish all of the following tasks except:



A) provide consumer understanding.
B) describe the social and cultural context of consumer behavior.
C) identify core brand equity and brands.
D) assess consumer spending trends.
E) what consumers really feel.


Answer: D) assess consumer spending trends.


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