______ involves enlisting or even creating opinion leaders to serve as brand ambassadors who spread the word about a company's products.
A) Social marketing
B) Traditional marketing
C) Buzz marketing
D) Direct marketing
E) Values marketing
Answer: C
______ involves enlisting or even creating opinion leaders to serve as brand ambassadors who spread the word about a company's products.
A) Social marketing
B) Traditional marketing
C) Buzz marketing
D) Direct marketing
E) Values marketing
Answer: C