______ is the art and science of choosing target markets and building profitable relationships with them.
A) Differentiation
B) Marketing management
C) Positioning
D) Segmentation
E) Value engineering
Answer: B
______ is the art and science of choosing target markets and building profitable relationships with them.
A) Differentiation
B) Marketing management
C) Positioning
D) Segmentation
E) Value engineering
Answer: B