Lighting-One is a national firm that allows its independent members, retailers of lighting fixtures, to concentrate their buying power and to plan collaborative promotional and pricing activities. Lighting-One could best be described as a(n):

Lighting-One is a national firm that allows its independent members, retailers of lighting fixtures, to concentrate their buying power and to plan collaborative promotional and pricing activities. Lighting-One could best be described as a(n):



A.

administered system


B.

contractual system


C.

vertically integrated chain


D.

franchised operation



Answer: B


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