Japan is Coach's second largest market, representing about 20% of global sales. All of the following statements are true regarding the market for Coach's products compared to that in America except:
A) Japanese consumers are enormously brand-centric.
B) Japanese consumers are not as brand loyal as American consumers.
C) American women tend to carry two or three brands while their Japanese counterparts tend to carry as many as five.
D) The company's $500 handbags are especially popular with young women.
E) Coach has to work on improving its brand image in Japan.
Answer: E) Coach has to work on improving its brand image in Japan.