June and Beatrice have started a new company, Junbee Inc., and are having trouble deciding which marketing path to take to drive sales. June believes they should follow a make-and-sell philosophy that focuses on improving their product, whereas Beatrice believes they should be more customer-oriented and find the right products for their customers. Which of the following BEST describes this situation?
A. Should Junbee Inc. follow a product or selling concept?
B. Should Junbee Inc. follow a product or marketing concept?
C. Should Junbee Inc. follow a production or selling concept?
D. Should Junbee Inc. follow a societal marketing or production concept?
E. Should Junbee Inc. follow a marketing concept or a societal marketing concept?
Answer: B