June and Beatrice have started a new​ company, Junbee​ Inc., and are having trouble deciding which marketing path to take to drive sales. June believes they should follow a​ make-and-sell philosophy that focuses on improving their​ product, whereas Beatrice believes they should be more​ customer-oriented and find the right products for their customers. Which of the following BEST describes this​ situation?

June and Beatrice have started a new​ company, Junbee​ Inc., and are having trouble deciding which marketing path to take to drive sales. June believes they should follow a​ make-and-sell philosophy that focuses on improving their​ product, whereas Beatrice believes they should be more​ customer-oriented and find the right products for their customers. Which of the following BEST describes this​ situation?


A. Should Junbee Inc. follow a product or selling​ concept?
B. Should Junbee Inc. follow a product or marketing​ concept?
C. Should Junbee Inc. follow a production or selling​ concept?
D. Should Junbee Inc. follow a societal marketing or production​ concept?
E. Should Junbee Inc. follow a marketing concept or a societal marketing​ concept?


Answer: B


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