Marketing MCQ Marketing ______ means that consumers are likely to remember good points made about a brand they favor and forget the good points made about competing brands.

______ means that consumers are likely to remember good points made about a brand they favor and forget the good points made about competing brands.

Marketing

______ means that consumers are likely to remember good points made about a brand they favor and forget the good points made about competing brands.

A) Selective retention
B) Selective distortion
C) Selective attention
D) Restraint bias
E) Subliminal perception

Answer: A

Marketing MCQ

______ means that consumers are likely to remember good points made about a brand they favor and forget the good points made about competing brands.

______ means that consumers are likely to remember good points made about a brand they favor and forget the good points made about competing brands.

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