The ________ concept holds that consumers will favor goods and services that offer the most in quality, performance, and innovative features.
A) societal marketing
B) marketing
C) selling
D) production
E) product
Answer: E
The ________ concept holds that consumers will favor goods and services that offer the most in quality, performance, and innovative features.
A) societal marketing
B) marketing
C) selling
D) production
E) product
Answer: E