JetBlue's promise to put "You Above All" by "bringing humanity back to travel" is their ________.
A) value proposition
B) segmentation strategy
C) market offering
D) selling concept
E) production concept
Answer: A
JetBlue's promise to put "You Above All" by "bringing humanity back to travel" is their ________.
A) value proposition
B) segmentation strategy
C) market offering
D) selling concept
E) production concept
Answer: A