Which marketing philosophy holds that consumers will not buy enough of the​ firm's products unless it undertakes a​ large-scale selling and promotion​ effort?

Which marketing philosophy holds that consumers will not buy enough of the​ firm's products unless it undertakes a​ large-scale selling and promotion​ effort?


A. Societal marketing concept
B. Product concept
C. Selling concept
D. Marketing concept
E. Production concept


Answer: C


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