Which of the following scenarios BEST describes the societal marketing concept?
A. Wendy's Wedding Wear frequently promotes itself to customers through commercials, fliers, and other forms of advertising.
B. Alice's Apple Cart regularly asks its customers what kind of apples they want to buy.
C. Richard's Rotors does everything possible to improve production and lower the cost of its rotors in order to gain customers.
D. Tom's Tires constantly tries to improve the tires it sells by placing all its efforts into new design research.
E. Ethel's Earthware attempts to make its pottery in a way that satisfies customers but is also environmentally friendly and sustainable over the long term.
Answer: E