You can practice sustainable marketing by adhering to general practices. Which of the following would allow a company to profit by serving immediate needs and long-term interests but not necessarily be a practice of sustainable marketing?
A. Seek ways to profit by serving the long-run interests of customers and communities.
B. Deliver value in a socially and environmentally responsible way.
C. Help protect the natural environment.
D. Practice caring capitalism by being civic minded and responsible.
E. Delay responding to environmental legislation as it is instituted.
Answer: E