Marketing MCQ Marketing Chapter 7 A key element in a company's relationship with consumers, a ________ represents consumers' perceptions and feelings about a product and its performance.

A key element in a company's relationship with consumers, a ________ represents consumers' perceptions and feelings about a product and its performance.

Marketing Chapter 7

A key element in a company's relationship with consumers, a ________ represents consumers' perceptions and feelings about a product and its performance.

A) product line
B) product experience
C) brand
D) service
E) product attribute

Answer: C

Marketing MCQ

A key element in a company's relationship with consumers, a ________ represents consumers' perceptions and feelings about a product and its performance.

A key element in a company's relationship with consumers, a ________ represents consumers' perceptions and feelings about a product and its performance.

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