An alternative to product line stretching is ________, adding more items within the present range of the line.
A) product mix
B) interactive marketing
C) product line filling
D) co-branding
E) service marketing
Answer: C
An alternative to product line stretching is ________, adding more items within the present range of the line.
A) product mix
B) interactive marketing
C) product line filling
D) co-branding
E) service marketing
Answer: C