Coca-Cola achieved success in the Japanese market primarily by
Answer: global localization.
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GLOBAL MARKETING
- List the government agencies that are involved in promoting foreign investment and international business.
- Whoville (made up country), as a country, would like to increase its control and ownership of foreign investments in its country. However, Whoville does not want to cut off or discourage foreign investment. Cite and describe a political risk strategy that Whoville could follow that would meet the aforementioned objective.
- What are the conditions under which relations between governments and MNCs are generally positive?
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- Briefly discuss the role of PSAs and NGOs.
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- Discuss and compare the terms confiscation, expropriation, and domestication.
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- Why do U.S. multinational companies hesitate to offer women international assignments? Is this prejudice justified?
- Describe the popularity of a marketing orientation as compared to a product orientation.
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- What is the fundamental notion of Western management practices? Is it universally acceptable?
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- Discuss the American manager's attitude toward objectivity in decision-making.
- Briefly describe the different types of business customs.
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