Which of the following statements is true about quantitative research?
A. It includes direct observation of consumers in choice or product usage situations.
B. It studies the dynamic interplay between peoples' feelings and their resulting actions.
C. It is generally associated with survey research that involves "yes" or "no" questions.
D. It includes recording consumers' first impression about products.
E. It is used to formulate and define a problem more clearly.
Answer: C. It is generally associated with survey research that involves "yes" or "no" questions.