Economic, technological, and cultural forces are all ________ in the stimulus-response model of buyer behavior.
A) buyer responses
B) stimuli
C) components of the buyer's decision process
D) buyer characteristics
E) buying attitudes
Answer: B
Economic, technological, and cultural forces are all ________ in the stimulus-response model of buyer behavior.
A) buyer responses
B) stimuli
C) components of the buyer's decision process
D) buyer characteristics
E) buying attitudes
Answer: B