For primary data to be useful to marketers, it must be relevant, current, unbiased, and ________.
A) complete
B) accurate
C) inexpensive
D) collected before secondary data
E) experimental
Answer: B
For primary data to be useful to marketers, it must be relevant, current, unbiased, and ________.
A) complete
B) accurate
C) inexpensive
D) collected before secondary data
E) experimental
Answer: B