IBM has its sales and marketing people assigned to markets in specific countries, regions, and districts. This is an example of which type of marketing organization?
A) geographic
B) product
C) functional
D) divisional
E) psychographic
Answer: A
IBM has its sales and marketing people assigned to markets in specific countries, regions, and districts. This is an example of which type of marketing organization?
A) geographic
B) product
C) functional
D) divisional
E) psychographic
Answer: A