If a new product increases the ideal state of a customer without changing her actual state, then a(n) ________ has been created.
a. opportunity
b. search
c. accident
d. need
Answer: A
If a new product increases the ideal state of a customer without changing her actual state, then a(n) ________ has been created.
a. opportunity
b. search
c. accident
d. need
Answer: A