Jason wanted to better understand how his customers assess service quality. This is an example of a ________.
A) marketing research problem
B) research objective
C) research method
D) research plan
E) research approach
Answer: B
Jason wanted to better understand how his customers assess service quality. This is an example of a ________.
A) marketing research problem
B) research objective
C) research method
D) research plan
E) research approach
Answer: B