Jolene Enterprises mass produces an all-purpose floor cleaner, mass distributes it and mass promotes it. This firm uses ________ marketing.

Jolene Enterprises mass produces an all-purpose floor cleaner, mass distributes it and mass promotes it. This firm uses ________ marketing.



A) segmented
B) undifferentiated
C) traditional
D) differentiated
E) none of the above


Answer: B


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