Marketing MCQ Marketing Chapter 5 The ________ is the most important consumer buying organization in society; the roles and influences of different members have been researched extensively.

The ________ is the most important consumer buying organization in society; the roles and influences of different members have been researched extensively.

Marketing Chapter 5

The ________ is the most important consumer buying organization in society; the roles and influences of different members have been researched extensively.

A) family
B) social class
C) membership group
D) subculture
E) reference group

Answer: A

Marketing MCQ

The ________ is the most important consumer buying organization in society; the roles and influences of different members have been researched extensively.

The ________ is the most important consumer buying organization in society; the roles and influences of different members have been researched extensively.

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