Which of the following best explains why a rush of marketers now participate in established online social networks?
A) Social networking has been proven to be more effective than traditional marketing.
B) Social networks allow companies to have greater control over brand-related content than other media do.
C) Members of social networking sites are unlikely to tune out personalized advertising messages.
D) Companies have found their own social networks to be unsuccessful.
E) Consumers are more likely to view to peer-to-peer communication as credible.
Answer: E