The non-EU member which uses the euro as its currency is
Answer: Vatican City
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GLOBAL MARKETING
- List the government agencies that are involved in promoting foreign investment and international business.
- Whoville (made up country), as a country, would like to increase its control and ownership of foreign investments in its country. However, Whoville does not want to cut off or discourage foreign investment. Cite and describe a political risk strategy that Whoville could follow that would meet the aforementioned objective.
- What are the conditions under which relations between governments and MNCs are generally positive?
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- Briefly discuss the role of PSAs and NGOs.
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- Describe the popularity of a marketing orientation as compared to a product orientation.
- Distinguish between the two time systems in the world, as defined by Edward T. Hall - M-time and P-time.
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- Discuss the American manager's attitude toward objectivity in decision-making.
- Briefly describe the different types of business customs.
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- In the context of planned and unplanned cultural change, discuss the methods used by marketers to overcome resistance to change in an international marketing scenario.
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- In the context of the elements of culture, briefly discuss the concept of linguistic distance.
- Describe the relationship between Uncertainty Avoidance Index scores and stress.
- List the four dimensions of cultural values as given by Hofstede in the book and the 2 other dimensions introduced on the Hofstede website.