The ________ organizational format was first used by Procter and Gamble in 1929.
A) geographic management
B) functional
C) product management
D) customer management
E) market management
Answer: C
The ________ organizational format was first used by Procter and Gamble in 1929.
A) geographic management
B) functional
C) product management
D) customer management
E) market management
Answer: C