The starting point of understanding a consumer's response to various marketing efforts is the ________ of a buyer's behavior.
A) belief
B) subculture
C) postpurchase feeling
D) stimulus-response model
E) postpurchase dissonance
Answer: D
The starting point of understanding a consumer's response to various marketing efforts is the ________ of a buyer's behavior.
A) belief
B) subculture
C) postpurchase feeling
D) stimulus-response model
E) postpurchase dissonance
Answer: D