Two of Joe's friends knew more than he would ever know about automobiles, but Joe always went to Alberto when he had a question because he and Alberto shared something called homophily. Which of the following statements most accurately describes homophily?
a. Homophily is the degree to which a pair of individuals is similar in terms of education, social status, and beliefs.
b. Homophily is the degree to which a pair of individuals is similar in terms of monetary wealth.
c. Homophily is the degree to which a pair of individuals is similar in terms of ethnicity.
d. Homophily is the degree to which a pair of individuals is similar in terms of sexual orientation.
Answer: A
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Marketing
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