What is guerrilla marketing?
a. The use of hidden attacks on the competition by creating false news releases and negative WOM
b. The use of promotions that use unconventional locations and extensive word-of-mouth campaigns
c. The use of a monster attack on all sources of media so that a promotion is seen and heard simultaneously, no matter where a customers turns
When large displays are used at the retail site such as balloons and searchlights
Answer: B
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Marketing
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