When competitors use differentiated or concentrated marketing, ________ marketing can be disastrous.
A) differentiated
B) undifferentiated
C) concentrated
D) customized
E) localized
Answer: B
When competitors use differentiated or concentrated marketing, ________ marketing can be disastrous.
A) differentiated
B) undifferentiated
C) concentrated
D) customized
E) localized
Answer: B